Real Stories

Working Hard to Promote Responsible Choices

  • “Wine, with its deep-rooted historical significance and role in cultural, social, and religious environments, continues to be appreciated as a symbol of shared moments and celebration. As dedicated vintners, our commitment extends beyond crafting exceptional wines; it encompasses fostering a sense of mindfulness and appreciation for the conviviality and joy that wine can bring when enjoyed responsibly and in the company of friends. We encourage individuals to conduct their own research to determine the suitable level of consumption that aligns with their personal preferences and well-being."

    Christine Coletta, Owner, Okanagan CrushPad Winery, Summerland, BC

  • "Category 12’s head brewer and founder, Michael Kuzyk, has been brewing beer for more than 25 years and has his doctorate in microbiology and biochemistry from UVic. After leading the creation of several world-class research labs, he decided it was time to make his own. Michael understands science and knows that questions of health and alcohol consumption are rarely straightforward. He recognizes that simplistic solutions are not helpful to most people. He encourages everyone to educate themselves as to the benefits and risks of drinking and to make intelligent choices based on your own personal situations."

    Michael Kuzyk, Founder, Category 12 Brewery, Victoria, BC

  • "Meyer Family wines are hand-harvested and hand-crafted. Our philosophy is to take great care of the grapes on the vine and allow a healthy vineyard to provide a true expression of our terroir. We care just as much about the health and well-being of our customers, without whom we would not be making wine. We have always encouraged the responsible consumption of our wines and will continue to do so. Moderate consumption has been a healthy part of food and wine culture for thousands of years. We believe that it will continue to play a part of healthy lifestyles in the decades ahead – please enjoy our wines in moderation and take care of yourself in the process!”

    JAK Meyer, Owner, Meyer Family Vineyards, Okanagan Falls, BC